Corporate Strategy

To ensure our focus on achieving our mission and vision, four strategic themes were defined to serve as the architecture of Nakilat’s strategy map. Three of the themes within the strategy map represent Nakilat’s core activities, each theme hosting a stream of strategic objectives plotted in an upward relational logic. Nakilat’s strategic themes draw a bigger picture of the company’s direction and portray our story in a concise manner.

Our Vision, Mission and Values

strategy

While we have achieved the largest global LNG shipping market share, we aspire to continue our profitable dominance in the industry landscape. We will achieve our growth targets through delivering integrated services that cover the maritime value chain. Our delivery model shall be reinforced by high-end market intelligence capabilities that will grant us competitive advantage in targeting our customers and fulfilling their needs.

Outcome

  • Boost profit
  • Increase market share

Customer

  • Deliver complete / integrated energy transportation & maritime solutions

Internal

  • Materialize profitable business opportunities
  • Build market intelligence capabilities to develop a growth strategy

We operate in an environment born with fierce competition and high price elasticity where only top performers endure in the long-run. Our field of play mandates the highest level of operational and cost efficiency with no compromise on our standards of safety, reliability and quality. We aim to achieve excellence on the operational level through bespoke operational monitoring and evaluation while streaming our core processes to deliver on our promise.

Outcome

  • Nakilat to be one of the top performers

Customer

  • Provide a safe, reliable and cost-effective service

Internal

  • Improve cost efficiency
  • Streamline core operational processes
  • Enhance performance through effective monitoring & evaluation

We believe that out brand is our identity and we understand that maintaining market dominance is a function of customer centricity. Our strategic focus revolves around instilling a culture of value creation for our customers, thereby reflecting that merit in out corporate image as a company that enriches customer experience and adds value in every aspect of the maritime services field. Our strategic formula relies on valuable customer engagement to elevate our brand value.

Outcome

  • Improve brand value

Customer

  • Add value to enrich customer experience

Internal

  • Promote corporate image
  • Establish a customer value-creation culture

At Nakilat, we believe that our success has been, and shall continue to be, internally generated through a high-caliber workforce, our most valuable asset. Our corporate support functions will continue to be instrumental in delivering their services to our core operations in the most efficient of manners. Whilst the entire organization shall be operating in harmony and alignment, our strategy will be our focus and our enabling compass that drives efficiently and effectiveness.

Enablers

  • Attract, retain & develop high quality employees
  • Ensure lean, cost-efficient, and customer-oriented support functions
  • Build a strategy-focused organization